You should go…

If you know me, you know I’ve been raving about Positano since I first heard of it, way back in the late ’80s—all thanks to Lifestyles of the Rich and Famous. Remember that one? British host Robin Leach, with his “champagne wishes, and caviar dreams,” jets around the globe for a peek into lives of the elite. The one episode that totally stuck with me featured Maud Adams (yes, the Bond girl) vacationing in Positano, and staying at the stunning Hotel Il San Pietro. I still remember the scene: a sleek speedboat pulling up to the rocky lounge area to scoop her up… and off she sped. That was it—I needed to go!

Beach time

We lucked out with the weather—bright sun, blue skies—but the beaches weren’t fully set up with sunbeds yet, which was part of the early-season charm. The beach pictured below, Spiaggia Grande, is Positano’s main beach and can get wildly busy in the height of summer. If you’re looking for a little more breathing room (and I use that term loosely), head to Spiaggia di Fornillo instead. It’s a bit more relaxed, a short walk away from the main crowds. All the beaches offer beach club access, with chairs, umbrellas, and sometimes even a seaside lunch included in the price. Trust me, it’s the way to go…

Shops

From groceries to beachwear, pottery, art galleries, and shops filled with limoncello, Positano has it all. If you’re down near the beach, there’s a wide selection of shops—perfect in case you missed a few while wandering the streets higher up.

Safari Club Shoes (the original!) have been in Positano for over 50 years, and are my favourite. I purchased a sparkly pair years ago, and they still look amazing. But really, what’s the harm in picking up a few more pairs…right?

These “Positano” beach bags are the cutest—I can’t believe I didn’t buy one! 🤦🏻‍♀️ Latteria is a convenient spot for Deli items, or you can even sign up for one of their cooking classes.

A Little Escape to Amalfi

Positano may be the jewel of the Amalfi Coast, but that doesn’t mean you shouldn’t explore beyond it. From the dock at Spiaggia Grande, you can easily purchase ferry tickets to Amalfi, Sorrento, and Capri—all perfect for a day trip. 🛥️🛥️

Being out on the water was a treat, especially with the sun shining. We took a quick ride to Amalfi, about forty minutes each way. While there, we visited the stunning Duomo, strolled through the streets, and enjoyed lunch before heading back to Positano.

Drinks at Sunset

With views like these, anywhere—even our little piece of heaven at the villa—was the perfect place to watch the sunset or soak it all in. That said, Franco’s Bar is definitely a happening spot. Drinks are pricey, but it’s worth a “one and done” just to sit on their stunning patio and take in the scene. Take lots of pictures!

We had stunning views of Positano and the iconic pool below at Le Sirenuse.

A Table with a View

Where do I even begin? The beach is the place for people-watching and enjoying the views. My top three spots are Chez Black and Le Tres Sorelle—they’re right next to each other—and La Pergola, just a few doors down.

Lunch at Le Tres Sorelle…

We had a great “snack” at Li Galli Bristrot on the main road in town—where the tables are literally on the sidewalk—but the views? Stunning. I mean, is there even such a thing as a bad view in Positano?

Just…Positano

Where we stayed

My first visit to Positano was in 1992, and I remember it like it was yesterday. Thanks to a recommendation from Fodor, I booked a stay at the beautiful Hotel Palazzo Murat—a total splurge—and ended up staying two extra nights. I returned several times after, and I would stay there again in a heartbeat!

Travelling in the off-season has its perks. That said, my beloved Hotel Palazzo Murat wasn’t open yet. However, this time around, we needed more of an apartment than a hotel room. With so many options, that wasn’t a problem. Another off-season bonus: you’re not paying top dollar to stay.

Enter Emma Villas—a company we’ve used before for stays in Tuscany. This time, we booked Villa Casa Maria. Cue the music—“Volare” softly echoing through the lemon trees. A three-bedroom, three-bathroom beauty with two large patios and jaw-dropping views.

Yes, I know—it’s very decadent for just two people. But I had booked this, hoping my sons and their girlfriends would join us for the week. Spoiler: THEY COULDN’T COME!! 😭

More Options

If you’re planning a visit, be sure to book ahead and consider coming during the shoulder season. Anytime between Easter and late June is ideal. Otherwise—brace yourself for the crowds. It gets that busy.

Hotel Poseidon and Hotel Reginella are both in great locations, right along the main road and within walking distance to just about everything. The beach is about a 10-minute walk downhill, but be warned: the climb back up involves plenty of steps—classic Positano!

Albergo California is a cute hotel, also located on the main road, smaller and tucked away. And if you’re looking for suites, I spotted Villa Flavio Gioia Suite Hotel, a lovely property right near the beach.

If money’s no object and you’re ready to splurge—because yes, you do deserve round-the-clock pampering and personal attention—Le Sirenuse is the hotel for you!

There are also plenty of private villas for rent throughout Positano, offering everything from cozy terraces to panoramic views—perfect if you’re after a more spacious or secluded stay.

One quick tip: many places in Positano require a walk or a climb, so pack light and wear comfortable shoes—you’ll thank yourself later! Also, check with your hotel if you need a porter. It’s approximately 15 euros per suitcase and totally worth it. Whatever your budget or style, there’s no shortage of unforgettable stays in this magical town.

Whether it was sipping wine at sunset (or let’s be honest—at lunch 😉), wandering through ceramic-filled shops, lounging on our patio, or climbing stairs that seriously counted as cardio—we chalk it all up to great food, better views, and iPhones now bursting with hundreds of photos we’ll have to sort later. And of course, more than a few “we’re really here” moments.

Until next time, Positano—grazie mille.